1 min readJul 12, 2019
This is an *incredibly* small sample size. I would consider this a qualitative rather than a quantitative survey and not summarize these insights using percentages because this is not a generalizable sample.
This is an *incredibly* small sample size. I would consider this a qualitative rather than a quantitative survey and not summarize these insights using percentages because this is not a generalizable sample.
Senior Research & Strategy Consultant. Past clients include NYTimes, VICE, Citibike, N26, Cox, Citibank & Goldman Sachs https://www.linkedin.com/in/ravenkeller/